What can be accomplished without a single touch of digital technology?
In today’s world, everything is made possible through the internet and numerous technological devices. From our simplest personal activities to the most complex ones, technology has made an impact on making our lives easier and more convenient.
Each year, we welcome many digital trends affecting our personal lives and take business marketing strategies to the next level. With all these digital trends simultaneously emerging, even in the most crucial times during the pandemic, one needs to hire the best digital marketing agency to drive toward success.
To help you build a great set of online marketing tools and strategies, we have listed down five of the top digital marketing trends to watch out for.
Top 5 Digital Trends You Should Never Miss Out
After learning about digital marketing, it is time to learn about the top digital marketing trends you can capitalize on while they are still at their zenith.
Shorter Videos
Customers are easily attracted to promotional advertisements where they get to see and learn about the products. It helps them visualize whether that product or the finished product of a particular service suits their needs and preferences. However, while target customers are becoming wiser regarding their purchasing decisions, they do not have the time or willingness to watch long videos. Thus, they expect and prefer those enticing promotional videos that could provide them with the most comprehensive information on an item.
Consider the use of Instagram videos and reels. Instagram as a business platform is popular because 91% of its users are watchers of videos, yet 66% of them prefer shorter video content. Emphasis is necessary on another statistic that says 72% of Instagram users base their purchase decisions on what they see on the platform.
In conclusion, having short but complete videos posted on social media to help explain a business product/service is a great way to encourage buyers to purchase them.
Artificial Intelligence in Digital Marketing
Now that all are made possible through virtual or online engagements, having an automated digital marketing approach is already a no-brainer to marketers. Since customers today want a personalized and responsive digital experience with businesses, companies must invest in automation to fasten communication with prospective customers and improve customer service. These pertain to chatbots servicing audiences any time of the day and scheduling emails and social media posts.
Automation and artificial intelligence are worth investing in digital marketing trends today as they save time and money for both the company and the customer, making it more advantageous to business owners.
Goodbye Third-Party Data, Hello First-Party Data
Expect wiser online users in this modern day. People nowadays are heavily concerned about their personal information being shared by various channels, which jeopardizes their privacy. Due to this, Google has announced its action to phase out third-party data. Hence, businesses will have their data collected with their customers, which is safe and secure as users maintain consent on it.
Another good thing about it is that the data collected here can be assumed to be more accurate and reliable. Hence, it would greatly help businesses in satisfying the needs of their customers.
Social Media Commerce
Social Media Commerce has long existed and has expectations to continue in the long run. As mentioned above, global popularity indicates that many Instagram users rely on whether to buy a product or not based on what they see on the platform. This is true of other social media platforms like Facebook and TikTok. Here you can post pictures and videos and then invite influencers who are promoters of such products/services.
The growing usage of social media as a business platform is a good indication that having social media for your business is a fantastic strategy to gain loyal followers and prospective customers that will ultimately drive sales for the company.
Cryptocurrency on E-commerce
Cryptocurrency has caught us off guard with its immense success over the past years. With the proliferation of cryptocurrencies right now, people have become so interested in this that they have enrolled in various online webinars on crypto available in their regions. And now, businesses are slowly integrating cryptocurrency as an additional payment option for their products/services.
From being an attention-seeker for audiences, marketers perceive crypto to help businesses attract more people. This has enabled it to become a potent digital marketing strategy today.
Final Thoughts
Take the time to learn about digital marketing trends right now and see how they will lead to positive results on your end. It is self-evident that digital marketing will help boost customer and product awareness. However, a good set of online marketing tools and extensive strategizing on how to efficiently and effectively use them makes a huge difference.
