Opening a website in this day and age has never been easier. Even so, as many as 25% of small businesses do not yet have a professional website, according to Design Advisor. The same source quotes a statistic which makes the previous one even more surprising: 48% of users consider a business’s website to be the most telling when it comes to credibility. It’s evident that having a website is no longer optional; it’s an integral part of a digital marketing strategy nowadays.
The Importance of Good Web Design for a Website’s Success
Although there are more than 1.8 billion websites online today, they are not all created equal. Having a website is no use if no one can find it and it doesn’t generate any traffic. This is where SEO comes in, making sure your site shows up in search engine results. Even with a high ranking, a website won’t perform well if its web design is lacking and alienates visitors. Perhaps even more unfortunate than the instances of firms without websites mentioned earlier are those businesses which invest the time and resources to create a website but seem oblivious to the importance of good web design. Bad design can be a deeper problem than mere aesthetics – it can result in poor navigation, send the wrong message about a brand or fail to convert visitors into leads. Taking the time to research the right web design company as well as staying in the know about the latest trends in web design can be worthwhile endeavors. Being informed will help to ensure your website reaches its full potential as a powerful tool instrumental to a business’s success.
Implementing Web Design Trends Boosts Conversions
So, you’ve got your website designed by a trusted web designer, yet it’s still not performing how you’d hoped — why is this? The answer is rarely easy and straightforward but understanding basic web design principles and following web design trends can be of great help in pinpointing the culprit. Identifying a potential issue goes hand in hand with various types of testing, the results of which can eradicate any doubt and help decide which changes are necessary.
The following case studies on web design trends show how sometimes seemingly insignificant changes can lead to marked improvements in terms of a website’s performance.
- Shopzilla saw a 7-12% rise in conversion rates after shortening their loading time by 5 seconds.
- Using more prominent calls to action resulted in an impressive 2900% rise in conversions as well as a 479% increase in the number of organic users for MeetingZone.
- After working on restoring online visibility, discrediting spammy links and optimizing the number of pages on their website, Viju noted an increase in website traffic of 29.51% and a 1620% rise in conversion rates.
In conclusion, neglecting web design can come with significant risks and staying up to speed on web design trends is a firm step in the right direction.
Find out more fascinating stats, facts and case studies in the infographic below.
Featured Image – Pixabay