In an age where information technology drives every single facet of our lives, there are unexplored gold mines waiting to be tapped into. One of these is websites: websites that have the right domain names, the right utilities, and the right brand value. But let’s get this straight first: there are only two kinds of sites on the World Wide Web, and they are, websites that sell for a high price and ones that sell for only a moderate price. Which one is it going to be for you? If you want the best possible value for your labor of love, look no further than this checklist.
The Basics: Planning Ahead Can Be Crucial To Your Success
Meet Mike, a young entrepreneur who sold his blog for $20,000 when he was in his first year of college. All it took him was an eight-month period, which he divided into three different segments: a preparatory segment, a building stage, and the actual selling process. While $20,000 and eight months may sound great, would you believe it if you told me that even more planning could help you get even better results?
That’s right. The preparatory stage is absolutely crucial on your road to success; if you know you want to build a website that sells well, you need to invest both time and resources. So let’s break it up into sections.
Section One: Time
It is crucial to devote at least a year or two to build up a website. It is a wise idea to keep a record of your growth, marking every significant change, every business acquisition, and every promotional event that helped you expand your online presence. When you sell your website, it’s not just about selling a domain; it’s about selling respectability, it’s about selling a brand, and ultimately, your success depends on the facts and figures in your sales pitch. Look, you may have built the world’s best website, but what’s the proof? When you build a website, do realize what kind of a revenue market is out there, and anticipate the kind of questions that might be asked by prospective buyers. For that, you do need data analytics tools, sure, but ultimately it’s all about steady data from over a period of time.
Section Two: Resources
That brings us to our second point, resources, for which there are some extremely important points:
1. Domain Names
Domain names are one of the best indicators of success. They are also one of the internet’s most traded, most lucrative commodities for purchase. If you hit upon the right domain name, there’s very little that can stop you from a pathway to success. Chances are that if you can provide a great website along with a great domain name, you’ve pretty much won the jackpot already.
For help with domain names, you can look at automatic name generators which convey both the purpose and the uniqueness of your website, all at once. And if you haven’t already heard this one, but big companies just buy smaller websites simply because their domain names sound too similar to one of their products or segments.
2. Analytical Tools
Considering that you need to gather data from several fiscal years for the benefit of your prospective clients, analytical tools are your biggest asset. Showing your projected rate of growth, average footfall, and internet bounces, not only helps you grow and implement changes, it gives the prospective idea a little more idea of what he’s looking at here.
3. Generating sources of traffic
Don’t put your faith in just one source of traffic for your website, though. It’s crucial that you expand your reach to multiple platforms, becoming recognizable on blogging circuits, social networking circuits, Google analytic pages, and more. If the keyword density on your site ensures you get traffic for only one kind of thing, your website is overly reliant. If the source is cut off, it’ll be left to suffer in ignobility. And which business owner wants that to happen? So prevent awkward questions in the future from a prospective employer, and step on it right away!
Just Some Trade Secrets
Now that you know how crucial it is to lay the groundwork, the next few steps are relatively simple. But always remember that the key to a successful sale is this: offering something that no other website can replicate. Known as “differentiators” or “moats” in the biz world, these are the very things that distinguish you from your competitors. By preventing the competition from copying your success, you don’t just help yourself in the initial years of starting a website; you create value, which appreciably increases the worth of your website in the future.
The Strategies of the Game
Nowadays, there are several websites that facilitate the process of buying and selling other websites. These “hosts” create a secure environment comprising of prospective buyers and sellers, offering an “auction” system to streamline the process. By putting your website on the map here, you might attract more notice than you would normally. However, it can be both a blessing and a curse. So here are a few tips that you MUST follow when you’re about to make a sale through these websites:
- Be transparent in your dealings, and you could win yourself a deal. Liabilities, profitability,
- Don’t just try to oversell your website, but definitely don’t undersell yourself. Being too over-confident never helps, but being too humble doesn’t, either.
- Have a comprehensive pricing strategy, which takes into account both the resources of time and money that you spent on your website.
Getting the Best Deals for Your Website
So how can you ensure that you get the best offer for your website? The finished product is as much a labor of love, as of time. Because of that, you need to ensure that every little aspect of your website is top-notch. For example, if you have built an e-retail solution and there’s no security for customers, then your website really has no value for a bigger firm either. It is crucial not to invest your energies in various different fields, just focus on one niche segment for your website. With time, you can become a name to be reckoned with: to the extent that you’ll be getting more offers than you can imagine!
