Competition in the startup world is real. In fact, research shows, among reasons why startups fail, being outcompeted makes up 19%.

Although most startups and small businesses have limited resources, keeping track of the latest startup trends should be a top priority if you want your business to stay afloat.

With the ever-changing market conditions, it is crucial to know the current innovations and technological disruptions that have the potential to help your venture stand out.

Here are some of today’s startup trends to keep your eye on:

Analyzing Massive Data

Understanding the exact needs of your target audience and providing quality solutions for those needs should be the main goal of new and small businesses. One of the advanced methods of tapping into your customers’ thoughts is gathering and analyzing data through artificial intelligence. AI-integrated tools and software enable businesses to collect market trends and patterns, thereby helping them determine and track potential customers’ spending habits and online activities.

Hyper-Personalized Marketing

This is simply taking personalization in email marketing to greater heights. Many consumers no longer have the patience to scroll through heaps of online information. By incorporating this next-level email-marketing strategy into your campaign, you will be able to provide the information or solutions your potential customers want at the exact time they want it.

Working Remotely

Some startups are allowing the flexibility of hiring remote workers, while others are completely choosing to have a virtual workplace to increase productivity and flexibility. This allows companies to save, and reassign budgets that are usually allocated to office rent, electric bills, and in-house employee benefits, among others.

Final Notes

These are just a few of the current and emerging trends in the startup landscape today. Aside from these trends, it helps to monitor the industry-related numbers, facts, and failure rates, among other factors that drive these business trends. Researching the ins and outs of startups will increase your chances of achieving success. To get you started, check out SmallBizGenius’ comprehensive infographic below.




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