• About
  • Advertise
  • Contact us
The Trending Buzz
  • Home
  • News
  • Marketing
  • Technology
  • Personal Finance
  • Lifestyle
    • Relationships
    • Health and Fitness
  • Entertainment
    • Sports
No Result
View All Result
  • Home
  • News
  • Marketing
  • Technology
  • Personal Finance
  • Lifestyle
    • Relationships
    • Health and Fitness
  • Entertainment
    • Sports
No Result
View All Result
The Trending Buzz
No Result
View All Result
Home Marketing

5 Small Business Marketing Trends You Should Follow in 2019

by Rahul Sharma
January 24, 2019
in Marketing, News
Small Business Marketing Trends
13
SHARES
262
VIEWS
Share on FacebookShare on TwitterShare on Whatsapp

The first month of the New Year is just the time to start thinking about, and reflect upon, the new strategies and directions that you are planning for your small business. It may seem like a daunting proposition to keep pace with consumer buying behaviors and technology changes, especially with a tight budget. However, there are numerous opportunities and rising trends that you can take advantage of and adapt to for marketing your business. You can do all this while staying within your financial means.

Here are five of the hottest small business marketing trends that you should follow in 2019.

Paying More Attention to Voice Search

Voice Search

Small business owners must pay attention to the fact that more consumers are switching over to voice search. This indicates that you must understand how to get your business found accordingly. A survey by ComScore points out that by 2020, 50 per cent of all searches will be through voice. Younger generations are growing up in an age where voice search is gradually ruling the roost. This can be attributed to digital assistants like Amazon Alexa, Google Assistant, smart speakers, smartwatches, and all the other smart devices.

The question is, how to play with voice search for marketing your small business? Until very recently, keyboard search inputs influenced search engine optimization. Voice search changes the dynamics as there is a difference between typing and speaking. So you have to start transitioning your SEO strategies in the direction of natural speech patterns to stay ahead in the game.

For instance, while conducting a traditional Google Search, people generally use a key phrase like “used furniture shop Chicago”. In the past, this is the phrase you might have targeted and optimized for your used furniture small business in Chicago. However, the game changes when it comes to voice search as a consumer is more likely to use a phrase like, “where can I buy used furniture in Chicago?”.

Focusing Strongly On Social Media As It Is Only Getting Bigger

Social Media

2019 is the year to build up on your groundwork for social media. We cannot help but repeat the great potential social media has for small business owners, both for attracting a new audience as well as engaging existing customers in new and meaningful ways.

According to Forbes, ad revenues for Instagram are expected to grow three times to $11 billion in 2019. This is the growth that you need to cash on to make your small business thrive. You might think that your used furniture business will not have any advantage of being online, by say having an Instagram account, as your clientele is local. On the contrary, you can grow beyond your local area, neighborhood, district, or even city by being present online.

Another important point to remember is that you don’t have to be on every social media platform. Identify your target audience and evaluate which platforms they are most likely going to be found on. If your customer base is teenagers then they won’t be on Linkedin. If you are selling to an audience comprised of middle-aged people, then you won’t find them on SnapChat.

Most social media platforms also provide highly targeted yet affordable advertising that allows small business owners to reach their actual customer base, with specifically designed ads. See which platform offers a good proposition for your business and give it a go.

Identifying the Importance of Content Marketing

A survey by Clutch has found that nearly 80 per cent of small business owners do not invest in content marketing, in spite of it being one of the best sources for high-quality leads. This year your small business can grow by tackling content with a multimedia mindset. You are missing out if you do not have a blog that adds audience value.

Sharing relevant and valuable information online such as eBooks, infographics, videos, and blogs that promote your brand can help inform your audience base and simultaneously build engagement and trust. Most customers feel more positive about a small business after reading custom content. Good content is also beneficial for lead generation, driving traffic to your website, promoting your brand, and even opening the door to more conversations.

While creating content, you must remember that it alone won’t get any results unless there is a good content marketing strategy in place. You need to ask yourself a few questions to outline your approach, such as:

  • What is your main goal for creating content? Is it SEO, improving loyalty, thought leadership, or lead generation.
  • What does your customer base/targeted audience want from you?
  • What content do you require to get the attention of customers at each phase of the sales funnel?
  • How to make your content different from competitors?
  • Will you use a blog, email marketing, social media, or a combination of all?
  • How will you be measuring success?

Once you know the answers, you will be in a better place to create the appropriate content marketing strategy to grow your small business.

Giving Importance to Location-Based Marketing

You can promote marketing based on location in two ways:

  • Understanding the importance of geo-location
  • Getting local press coverage

2019 is the year for small businesses to cash on the benefits of geo-location. Surveys and statistics show that people are increasingly using location-based services on their mobile devices. Therefore, it is only correct if you take advantage of location data for targeting promotions and increase your consumer base.

Getting your small business covered by the local press is a smart way to get noticed. We are not talking about big publications but small media outlets in your area that are always on the lookout for local news and events. If you have an interesting story about the origin of your business, which may strike a chord with the readers, then you should especially reach out.

Expanding the Cloud

cloud technologies

If you still have not made use of cloud technologies for your small business, then now is the right time. Research by Deloitte has shown that the use of cloud services help small businesses grow 26 per cent times faster and also bring them more profits.

So get moving and find out the tools that could be beneficial for your small business, such as using a phone system based on cloud technology. It will also help you in saving money and time while helping you run your business in a more efficient manner.

While you are following all the marketing trends for your small business, do not take it as an intimidating, huge task. Tackle one step at a time and stop doing the things that are not getting you anywhere. This is the year to make marketing work for you!

 

Photo Credit: pixabay

Tags: Business Marketing TrendsMarketing TrendsSmall BusinessSmall Business Marketing
Share5Tweet3Send
Rahul Sharma

Rahul Sharma

I am Rahul Sharma a freelance Creative Writer. The work that I do is the love of my life. I am not just passionate about Trending and Tech Stuff but in fact I am totally into it. The idea and conception of this blog came to me as a part of my quest to find the latest updates going around the web. Follow me on Twitter @Im_RahulSharma

Related Posts

crypto insurance

Crypto Insurance: Why Do You Need It?

by Rahul Sharma
November 12, 2022
0

With magnificent appreciation over the years, cryptocurrencies have come a long way and added great value in a short time....

Influencer Marketing

What Is Influencer Marketing, And How Can It Benefit Your Business?

by Rahul Sharma
October 17, 2022
0

You've probably heard of influencer marketing, a form of social media advertising that uses product placement and endorsements by influential...

investing in cryptocurrency

How To Enter The World Of Cryptocurrency?

by Rebekah Carter
August 15, 2022
0

Many individuals are discussing cryptocurrencies, purchasing them, trading them, or investing in them. The number of cryptocurrency miners, dealers, and...

Load More

Follow us

Tweets by TheTrendingBuzz
  • Trending
  • Comments
  • Latest
Racist Stereotypes

Modern Family Is Not So Modern! It is Filled with Clichés and Racist Stereotypes

July 2, 2018
Haunted by Your Ex

What to Do If You Are Haunted by Your Ex? New Trend in Dating

March 13, 2020
Cloud Storage Services Startups

The 5 Best Cloud Storage Services for Startups in 2019

April 15, 2019

The Best Kept Secret Small Business Ideas That Can Make Serious Money

June 21, 2022
Top Secrets of Maximizing Your Website’s Value before Selling It

Top Secrets of Maximizing Your Website’s Value before Selling It

16

How To Make Yourself Smarter With Delicious Food

5
Partnerships

Introducing The Eighth ‘P’ In Marketing: Why Partnerships Are Now A Vital Piece Of The Puzzle

4

Cool Summer Foods and What to Do with Them

2
Digital Transformation Using Low-Code Technology

How to be Successful at Digital Transformation Using Low-Code Technology?

December 29, 2022
Shweta Mehta was spotted roaming the streets of Australia in a pink outfit

Shweta Mehta was spotted roaming the streets of Australia in a pink outfit

December 12, 2022
Nikkita Ghag

Nikkita Ghag Made A Big Disclosure About The Casting Couch

November 23, 2022
crypto insurance

Crypto Insurance: Why Do You Need It?

November 12, 2022

At The Trending Buzz, we create and curate premium news content to keep our readers informed about the key happenings around the world.
Contact us: rahul@thetrendingbuzz.com

Categories

  • Home
  • Marketing
  • Technology
  • Personal Finance
  • Lifestyle
  • Relationships
  • Health and Fitness
  • Sports
  • Entertainment
  • Press Releases
  • Tips & Tricks
  • Uncategorized

Newsletter



  • About
  • Advertise
  • Contact
  • Who is Behind The Trending Buzz
  • Press Releases
  • Privacy Policy

COPYRIGHT © 2020 THE TRENDING BUZZ. ALL RIGHTS RESERVED.

No Result
View All Result
  • Home
  • News
  • Marketing
  • Technology
  • Personal Finance
  • Lifestyle
    • Relationships
    • Health and Fitness
  • Entertainment
    • Sports

Copyright © 2020 The Treanding Buzz. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.