We all know that Search Engine Optimization (SEO) is essential to the search engine ranking of any website in a highly competitive environment. But, how do you track the performance of your SEO campaign? Being unable to assess the performance of your SEO efforts is akin to painting artwork in complete darkness. There is a 50/50 chance that you are doing it right or wrong.
Google Analytics is an indispensable tool for any company that has a blog.
That’s because it provides a complete overview of key metrics , as well as allowing for comparative time visualization, excellent graphs, being very intuitive, audience data, and setting goals, which allows you to track conversion.
Among the possible metrics to track, those that are most important in a blogging routine are:
- Most accessed URLs in a given time period;
- number of daily, weekly and monthly sessions;
- average length of stay and for top URLs;
- average bounce rate and top URLs.
In addition, it allows the application of filters for data comparison, which facilitates performance tracking according to time and purpose.
Google Search Console
Another search engine tool in the world, Search Console has great value for affordable SEO agency.
It allows you to track data relevant to blogs, but also correct errors and require faster indexing.
Among the available resources, the ones that deserve mention when it comes to blog performance are:
- Search queries: Indicates what searches led users to your blog;
- Sitelinks: unwanted links to the blog;
- Web crawling errors: Informs about errors found by the search engine on your pages.
Of course there are several other functions, but these should undoubtedly be part of the routine of SEO professionals who want to see their blogs perform well.
SEMrush is one of the main tools when it comes to affordable SEO expert and keyword research, but did you know that it is also a great resource for monitoring your blog?
First, simply enter your domain to gain access to essential data in an SEO strategy such as:
- top keywords that bring traffic to the blog;
- which keywords your content is ranking for;
- estimated cost of PPC according to organic traffic;
- number and analysis of backlinks.
All information is presented in detailed tables, which provide different information, and / or very interesting and easy to follow charts.
But SEMrush is not limited to your blog data, after all, it is a competitive analysis tool. Therefore, the data he offers on other blogs and possible comparisons between them and your domain.
You can compare the number of keywords, traffic, organic positions, and more, again with tables and graphs.
MozBar is a free (in part) browser extension made available by one of the largest SEO references in the world.
It scores from 0 to 100 for specific domains and pages. Thus, the higher the grade, the better and more reliable that domain is.
This note is based on a number of factors, such as number and reliability of backlinks, organic positions, and blog consistency.
Thus, in your SEO strategy, it is always important to keep track of the tool’s score for your domain and compare it with your top competitors.
While there is no recipe for what to do, good SEO practices can lead to the progressive increase in value.
Screaming Frog SEO Spider
This is a valuable tool for performing a complete SEO audit to identify optimization errors automatically across multiple URLs, making it easy for bloggers every day.
SEO errors can damage the domain and affect the rankings, so professionals can act more correctly with the tool, as errors are identified and the job of correcting is up to the professional.
Majestic SEO Tool
Majestic SEO is a dedicated backlink analysis tool. It can be used free of charge for professionals who want to review their site, but to evaluate other domains you need to subscribe to one of the available plans.
The tool offers some interesting metrics to track. Among the main ones that are useful for analyzing blog performance, we can mention:
- total number of backlinks;
- main reference areas;
- main referenced pages;
- main anchors used.
Majestic is also responsible for two very important metrics used by SEOs around the world to define the quality of a domain, especially to set link building priorities.
The metrics are:
- Trust Flow : A metric that shows the level of trust and authority a domain has.
- Citation Flow : Metric calculated according to the number of citations (links) received by a domain on the internet.
Still don’t know the importance of backlinks to your SEO strategy and how this tool can be useful in analyzing them?
Google Page Speed Insights
To finish this list, we bought Google Pagespeed Insights, a very intuitive tool that aims to evaluate the load time of a domain, as the name implies.
As you might imagine, loading time is a very important factor, both from the hurrying and increasingly demanding user point of view, as well as from the search engine, who understands this user needs and seeks to promote the best experience.
Therefore, you can use this tool to check your blog performance and ensure a better user experience. Charging time and responsiveness are essential.
Tools are essential to a good Digital Marketing strategy. After all, they allow the professional to be grounded and to keep track of their efforts, which results in better performance over time.
Photo Credit: Pexels